About Us

Welcome to Morgan Auto Group


It takes vision and purpose to build a great business, along with a dedication to quality vehicles and excellent customer service, to create one of the most successful auto groups around.

That’s exactly the formula that was used by Larry C. Morgan when he set off to build Morgan Auto Group. The result is a successful dealer group with 55 different retail locations, serving drivers in Tampa, Gainesville, Ocala, Lake City, Jacksonville, Sarasota, Naples, Fort Myers, Brandon, New Port Richey, Orlando, and the surrounding areas.

The story of Morgan Auto Group starts out with Larry Morgan acquiring Toyota of Tampa Bay (then Precision Toyota) with his son Brett in 2004. In Larry’s “previous life” he grew a Clearwater based retail tire business Don Olson (that he purchased in 1991) from around 60 stores into the 600 retail giant Tires Plus. While Larry is no longer in the Tire Business per se over the years, the vision has gotten bigger, and today Larry Morgan and his son, Brett Morgan, own and operate the entire auto group. In 2004 Larry Morgan was inducted into the Tampa Bay Business Hall of Fame based on his success with Tires Plus. In 2008, Toyota and Time magazine recognized Larry Morgan for his success in sales, customer service, and charitable work in the community, and Tampa Bay CEO Magazine called him one of the Top 100 Most Influential Business Leaders in Tampa bay in 2009.

Whether you’re looking for the latest lineup of new vehicles from Ford, Lincoln, Kia, Toyota, Honda, Buick GMC, BMW, Mercedes, Mazda, Nissan, Chevrolet, Chrysler, Dodge, Jeep, Ram, Volkswagen, Lamborghini, Hyundai, Jaguar, Land Rover, or MINI, you’ll be able to find it at one of our dealerships. When you come in to look around, you’ll also see that we’ve got a variety of pre-owned vehicles in stock, as well as a variety of new and pre-owned vehicle specials. We’ve made a total commitment to customer satisfaction as well, which includes comprehensive service departments staffed by trained and certified professionals.

No matter what kind of new or used car you’re in the market for, there’s a great chance you’ll find it at a competitive price at one of our many dealer locations. If you have any questions before your visit, don’t hesitate to get in touch.

Tampa Stores
Brandon Honda

Brandon Honda

9209 E. Adamo Dr.
Tampa FL 33619

813-518-6048

Brandon Hyundai

Brandon Hyundai

9915 Adamo Dr.
Tampa FL 33619

888-435-8314

Brandon Honda

BMW of Tampa

109 East Fowler Avenue
Tampa FL 33612

813-733-6246

BMW of Wesley Chapel

BMW of Wesley Chapel

26645 State Rd. 56
Wesley Chapel, FL 33544

813-379-2485

CDJR Tampa

CDJR of Tampa Bay

10909 N. Florida Ave
Tampa, FL 33612

813-328-7206

Ford Of Port Richey

Ford Of Port Richey

10715 US Highway 19
Port Richey, FL 34668

727-498-5250

Gator Ford

Gator Ford

11780 Tampa Gateway Blvd.
Seffner, FL 33584

831-321-3281

Jerry Ulm CDJR

Jerry Ulm CDJR

2966 N. Dale Mabry
Tampa, FL 33607

813-769-5400

Kia of Wesley Chapel

Kia of Wesley Chapel

28555 State Road 54
Wesley Chapel, FL 33543

813-322-6091

Mini of Wesley Chapel

Mini of Wesley Chapel

26645 State Road 56
Wesley Chapel FL 33544

813-907-3600

Morgan Chevrolet

11300 N. Florida Ave.
Tampa FL 33612

813-578-4496

Sun Toyota

Sun Toyota

3001 U.S. 19
Holiday, FL 34691

727-310-3070

Toyota of Tampa Bay

Toyota of Tampa Bay

1101 E. Fletcher Ave.
Tampa, FL 33612

813-402-1342

Wesley Chapel Nissan

Wesley Chapel Nissan

28519 State Road 54
Wesley Chapel, FL 33543

813-437-9807

Westshore Honda

Westshore Honda

2522 N. Dale Mabry Hwy
Tampa, FL 33607

813-489-5821

Westshore Mazda

Westshore Mazda

2602 N. DALE MABRY HIGHWAY
Tampa, FL 33607

813-773-3096

Volkswagen of North Tampa

Volkswagen of North Tampa

11337 North Florida Ave.
Tampa, FL 33612

813-375-3500

Audi Tampa

Audi Tampa

105 East Fowler Ave.
Tampa, FL 33612

813-375-3500

Porsche Tampa

Porsche Tampa

103 East Fowler Ave.
Tampa, FL 33612

813-935-9444

Maserati Tampa

Maserati Tampa

11333 North Florida Ave.
Tampa, FL 33612

813-375-3564

Subaru Of North Tampa

Subaru Of North Tampa

11111 North Florida Ave.
Tampa, FL 33612

888-378-0795

Land Rover Tampa

Land Rover Tampa

333 East Fowler Ave.
Tampa, FL 33612

813-375-3500

Nissan Of Clearwater

Nissan Of Clearwater

15232 U.S. Highway 19 N.
Clearwater, FL 33764

727-977-5478

Sarasota Stores
BMW of Sarasota

BMW of Sarasota

5151 Clark Rd.
Sarasota, FL 34233

844-284-4987

Lamborghini of Sarasota

Lamborghini of Sarasota

5141 Clark Rd.
Sarasota, FL 34233

941-556-2980

Fort Myers/Naples Stores
Honda of Fort Myers

Honda of Fort Myers

3550 Colonial Blvd.
Fort Myers, FL 33966

239-288-2397

Naples CDJR

Naples CDJR

6381 Airport-Pulling Rd. N.
Naples, FL 34109

239-594-5075

Naples Mazda

Naples Mazda

6387 Airport-Pulling Rd. N.
Naples, FL 34109

239-597-9607

O'Brien Genesis

Genesis of Fort Myers

2850 Colonial Blvd.
Fort Myers, FL 33966

239-232-6741

Hyundai of Fort Myers

Hyundai of Fort Myers

2850 Colonial Blvd.
Fort Myers, FL 33966

239-938-1327

Subaru of Fort Myers

Subaru of Fort Myers

2850 Colonial Blvd.
Fort Myers, FL 33966

239-938-1340

Mazda of Fort Myers

Mazda of Fort Myers

2850 Colonial Blvd.
Fort Myers, FL 33966

239-938-1337

Orlando Stores
Central Florida CDJR

Central Florida CDJR

8675 Commodity Circle
Orlando, FL 32819

407-232-8935

Ocala/Gainesville Stores
Honda of Ocala

Honda of Ocala

1800 S. College Rd.
Ocala, FL 34471

855-369-2836

Jaguar Land Rover Ocala

Jaguar Land Rover Ocala

5830 College Rd.
Ocala, FL 34474

352-329-9007

Gainesville Buick GMC

Gainesville Buick GMC

2101 N. Main St.
Gainesville, FL 32609

866-714-4395

Honda of Gainesville

Honda of Gainesville

3801 N. Main St.
Gainesville, FL 32609

844-563-8626

Mercedes-Benz of Gainesville

Mercedes-Benz of Gainesville

4000 N. Main St.
Gainesville, FL 32609

833-570-6631

Volkswagen of Gainesville

Volkswagen of Gainesville

3737 N. Main St.
Gainesville, FL 32609

855-867-1634

Lake City Stores
Honda of Lake City

Honda of Lake City

4389 W. Highway 90
Lake City, FL 32055

855-897-7325

Lake City CDJR

Lake City CDJR

4325 W. Highway 90
Lake City, FL 32055

855-387-7514

Lake City CDJR

I-75 Autos Lake City

1518 W US Highway 90
Lake City, FL 32055

386-319-4086

Rountree Moore Chevrolet

Rountree Moore Chevrolet

4316 W. Highway 90
Lake City, FL 32055

877-319-0627

Rountree Moore Ford

Rountree Moore Ford

2855 W. Highway 90
Lake City, FL 32055

386-516-4874

Rountree Moore Kia

Rountree Moore Kia

5258 W. US Highway 90
Lake City, FL 32055

386-269-0136

Rountree Moore Nissan

Rountree Moore Nissan

4262 US-90, Lake City
FL 32055

844-342-6798

Rountree Moore Toyota

Rountree Moore Toyota

1232 W. US Highway 90
Lake City, FL 32055

888-852-6102

Jacksonville Stores
Kia of Orange Park

Kia of Orange Park

6373 Blanding Blvd.
Jacksonville, FL 32244

904-758-2610

Nissan of Orange Park

Nissan of Orange Park

7447 Blanding Blvd.
Jacksonville, FL 32244

904-467-9332

Southside Kia

Southside Kia

9401 Atlantic Blvd.
Jacksonville, FL 32225

904-406-7717

Ft. Lauderdale/West Palm Beach Stores
Arrigo CDJR FIAT of Ft Pierce

Arrigo CDJR FIAT of Ft. Pierce

5851 US-1
Ft. Pierce, FL 34982

855-709-1805

Arrigo CDJR of Margate

Arrigo CDJR of Margate

2250 N State Rd. 7
Margate, FL 33063

833-559-5546

Arrigo CDJR at Sawgrass

Arrigo CDJR at Sawgrass

5901 Madison Ave.
Tamarac, FL 33321

855-707-2192

Arrigo Alfa Romeo of West Palm Beach

Arrigo Alfa Romeo of West Palm Beach

6500 Okeechobee Blvd.
West Palm Beach, FL 33411

561-623-8953

Arrigo CDJR of West Palm

Arrigo CDJR of West Palm

6500 Okeechobee Blvd.
West Palm Beach, FL 33411

855-705-6673

Arrigo FIAT of West Palm Beach

Arrigo FIAT of West Palm Beach

6500 Okeechobee Blvd.
West Palm Beach, FL 33411

855-979-4054

Morgan Auto Group 27.950575, -82.4571776.