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About Us

It takes vision and purpose to build a great business, along with a dedication to quality vehicles andexcellent customer service, to create one of the most successful auto groups around.

That’s the exact formula Larry C. Morgan used when he set off to build Morgan Auto Group.

Larry started by acquiring Toyota of Tampa Bay (then Precision Toyota) with his son Brett in 2004. Today, the Morgan Auto Group encompasses 46 different retail locations, serving drivers in Tampa, Gainesville, Ocala, Lake City, Jacksonville, Sarasota, Naples, Fort Myers, Brandon, New Port Richey, Orlando, and the surrounding areas.

In 2008, Toyota and Time magazine recognized Larry for his success in sales, customer service and charitable work in the community. Tampa Bay CEO Magazine called him one of the Top 100 Most Influential Business Leaders in Tampa Bay in 2009.

Whether you’re looking for the latest lineup of new vehicles or pre-owned vehicles, you’ll be able to find it at one of our stores. We’ve made a total commitment to customer satisfaction as well with our comprehensive service departments, staffed by trained, certified professionals.

Sarasota Locations

Orlando Locations

Ft. Lauderdale/West Palm Beach Locations