About Us

Welcome to Morgan Auto Group

It takes vision and purpose to build a great business, along with a dedication to quality vehicles and excellent customer service, to create one of the most successful auto groups around.

That’s exactly the formula that was used by Larry C. Morgan when he set off to build Morgan Auto Group. The result is a successful dealer group with 75 different retail locations, serving drivers in Tampa, Gainesville, Ocala, Lake City, Tallahassee, Jacksonville, Sarasota, Naples, Fort Myers, Brandon, New Port Richey, Orlando, Miami and the surrounding areas.

The story of Morgan Auto Group starts out with Larry Morgan acquiring Toyota of Tampa Bay (then Precision Toyota) with his son Brett in 2004. In Larry’s “previous life” he grew a Clearwater based retail tire business Don Olson (that he purchased in 1991) from around 60 stores into the 600 retail giant Tires Plus. While Larry is no longer in the Tire Business per se over the years, the vision has gotten bigger, and today Larry Morgan and his son, Brett Morgan, own and operate the entire auto group. In 2004 Larry Morgan was inducted into the Tampa Bay Business Hall of Fame based on his success with Tires Plus. In 2008, Toyota and Time magazine recognized Larry Morgan for his success in sales, customer service, and charitable work in the community, and Tampa Bay CEO Magazine called him one of the Top 100 Most Influential Business Leaders in Tampa bay in 2009.

Whether you’re looking for the latest lineup of new vehicles from Ford, Lincoln, Kia, Toyota, Honda, Lexus, Infiniti, GMC, BMW, Mercedes, Maserati, Mazda, Nissan, Chevrolet, Chrysler, Dodge, Jeep, Ram, Volkswagen, Subaru, Lamborghini, Hyundai, Jaguar, Land Rover, Audi or MINI, you’ll be able to find it at one of our dealerships. When you come in to look around, you’ll also see that we’ve got a variety of pre-owned vehicles in stock, as well as a variety of new and pre-owned vehicle specials. We’ve made a total commitment to customer satisfaction as well, which includes comprehensive service departments staffed by trained and certified professionals.

No matter what kind of new or used car you’re in the market for, there’s a great chance you’ll find it at a competitive price at one of our many dealer locations. If you have any questions before your visit, don’t hesitate to get in touch.

Tampa Stores

Brandon Honda

9209 E. Adamo Dr.
Tampa FL 33619

813-518-6048

Brandon Hyundai

9915 Adamo Dr.
Tampa FL 33619

888-435-8314

BMW of Tampa

109 East Fowler Avenue
Tampa FL 33612

813-733-6246

BMW of Wesley Chapel

26645 State Rd. 56
Wesley Chapel, FL 33544

813-379-2485

CDJR of Tampa Bay

10909 N. Florida Ave
Tampa, FL 33612

813-328-7206

Ford Of Port Richey

10715 US Highway 19
Port Richey, FL 34668

727-498-5250

Gator Ford

11780 Tampa Gateway Blvd.
Seffner, FL 33584

813-321-3281

Jerry Ulm CDJR

2966 N. Dale Mabry
Tampa, FL 33607

813-769-5400

Kia of Wesley Chapel

28555 State Road 54
Wesley Chapel, FL 33543

813-322-6091

Mini of Wesley Chapel

26645 State Road 56
Wesley Chapel FL 33544

813-907-3600

Morgan Chevrolet

11300 N. Florida Ave.
Tampa FL 33612

813-578-4496

Sun Toyota

3001 U.S. 19
Holiday, FL 34691

727-310-3070

Toyota of Tampa Bay

1101 E. Fletcher Ave.
Tampa, FL 33612

813-402-1342

Wesley Chapel Nissan

28519 State Road 54
Wesley Chapel, FL 33543

813-437-9807

Westshore Honda

2522 N. Dale Mabry Hwy
Tampa, FL 33607

813-489-5821

Westshore Mazda

2602 N. DALE MABRY HIGHWAY
Tampa, FL 33607

813-773-3096

Volkswagen of North Tampa

11337 North Florida Ave.
Tampa, FL 33612

813-375-3500

Audi Tampa

105 East Fowler Ave.
Tampa, FL 33612

813-375-3500

Porsche Tampa

11301 North Florida Ave.
Tampa, FL 33612

813-935-9444

Maserati Tampa

11333 North Florida Ave.
Tampa, FL 33612

813-592-7307

Subaru Of North Tampa

11111 North Florida Ave.
Tampa, FL 33612

888-378-0795

Land Rover Tampa

333 East Fowler Ave.
Tampa, FL 33612

813-375-3500

Nissan Of Clearwater

15232 U.S. Highway 19 N.
Clearwater, FL 33764

727-977-5478

Miami Stores

Hollywood Kia

6011 Pembroke Rd
Hollywood, FL 33023

954-317-2197

Kendall Hyundai

15895 S Dixie Hwy
Miami, FL 33157

786-590-4070

Al Hendrickson Toyota

5201 W Sample Road, Coconut Creek, FL 33073

954-448-7257

South Miami Stores

BMW of South Miami

16165 South Dixie Highway
Miami, FL 33157

786-808-1375

Honda of South Miami

16165 South Dixie Highway
Miami, FL 33157

786-551-4133

INFINITI of South Miami

16915 South Dixie Highway
Palmetto Bay, FL 33157

786-345-3944

MINI of South Miami

16215 South Dixie Highway
Miami, FL 33157

786-933-5383

VW of South Miami

17930 South Dixie Highway
Miami, FL 33157

786-876-8195

Sarasota Stores

BMW of Sarasota

5151 Clark Rd.
Sarasota, FL 34233

844-284-4987

Lamborghini of Sarasota

5141 Clark Rd.
Sarasota, FL 34233

941-556-2980

Lexus of Sarasota

4883 Clark Rd.
Sarasota, FL 34233

941-924-3040

Honda of Sarasota

7333 S. Tamiami Trail
Sarasota, FL 34231

941-841-3792

Jaguar Land Rover Sarasota

4821 Clark Rd.
Sarasota, FL 34233

941-841-3755

Southwest Florida Stores

Honda of Fort Myers

3550 Colonial Blvd.
Fort Myers, FL 33966

239-288-2397

Naples CDJR

6381 Airport-Pulling Rd. N.
Naples, FL 34109

239-594-5075

Naples Mazda

6387 Airport-Pulling Rd. N.
Naples, FL 34109

239-597-9607

Hyundai of Fort Myers

2850 Colonial Blvd.
Fort Myers, FL 33966

239-938-1327

Subaru of Fort Myers

2850 Colonial Blvd.
Fort Myers, FL 33966

239-938-1340

Mazda of Fort Myers

2850 Colonial Blvd.
Fort Myers, FL 33966

239-938-1337

Kia of Cape Coral

404 NE Pine Island Rd.
Cape Coral, FL 33909

239-829-9659

Kia of Port Charlotte

202 Tamiami Trail
Port Charlotte, FL 33953

941-300-0906

Orlando Stores

Central Florida CDJR

8675 Commodity Circle
Orlando, FL 32819

407-232-8935

Ocala/Gainesville Stores

Honda of Ocala

1800 S. College Rd.
Ocala, FL 34471

855-369-2836

Jaguar Land Rover Ocala

5830 College Rd.
Ocala, FL 34474

352-329-9007

Gainesville GMC

2101 N. Main St.
Gainesville, FL 32609

866-714-4395

Honda of Gainesville

3801 N. Main St.
Gainesville, FL 32609

844-563-8626

Mercedes-Benz of Gainesville

4000 N. Main St.
Gainesville, FL 32609

833-570-6631

Volkswagen of Gainesville

3737 N. Main St.
Gainesville, FL 32609

855-867-1634

Lake City Stores

Honda of Lake City

4389 W. Highway 90
Lake City, FL 32055

855-897-7325

Lake City CDJR

4325 W. Highway 90
Lake City, FL 32055

855-387-7514

Rountree Moore Chevrolet

4316 W. Highway 90
Lake City, FL 32055

877-319-0627

Rountree Moore Ford

2855 W. Highway 90
Lake City, FL 32055

386-516-4874

Rountree Moore Kia

5258 W. US Highway 90
Lake City, FL 32055

386-269-0136

Rountree Moore Nissan

4262 US-90, Lake City
FL 32055

844-342-6798

Rountree Moore Ford Lincoln

2588 W US Hwy 90
Lake City, FL 32055

Leesburg Stores

CDJR of Leesburg

3401 US-441
Fruitland Park, FL 34731

352-787-2223

Kia of Leesburg

9039 US-441
Leesburg, FL 34788

352-365-1228

Villages Subaru

8730 US-441
Leesburg, FL 34788

352-435-9350

Jacksonville Stores

Kia of Orange Park

6373 Blanding Blvd.
Jacksonville, FL 32244

904-758-2610

Nissan of Orange Park

7447 Blanding Blvd.
Jacksonville, FL 32244

904-467-9332

Southside Kia

9401 Atlantic Blvd.
Jacksonville, FL 32225

904-406-7717

Ft. Lauderdale/West Palm Beach Stores

Arrigo CDJR FIAT of Ft. Pierce

5851 US-1
Ft. Pierce, FL 34982

855-709-1805

Arrigo CDJR of Margate

2250 N State Rd. 7
Margate, FL 33063

833-559-5546

Arrigo CDJR at Sawgrass

5901 Madison Ave.
Tamarac, FL 33321

855-707-2192

Arrigo Alfa Romeo of West Palm Beach

6500 Okeechobee Blvd.
West Palm Beach, FL 33411

561-623-8953

Arrigo CDJR of West Palm

6500 Okeechobee Blvd.
West Palm Beach, FL 33411

855-705-6673

Arrigo FIAT of West Palm Beach

6500 Okeechobee Blvd.
West Palm Beach, FL 33411

855-979-4054

Pompano Beach

BMW of Pompano Beach

744 N Federal Hwy Pompano Beach, FL 33062

954-480-1188

Volkswagen of Pompano

700 N Federal Hwy Pompano Beach, FL 33062

954-737-1097

Coconut Creek

BMW of Coconut Creek

4401 W Sample Rd Coconut Creek, FL 33073

954-889-5628

MINI of Coconut Creek

4401 W Sample Rd Coconut Creek, FL 33073

954-758-4852

Clermont Stores

Kia of Clermont

17550 Florida 50 Clermont, FL 34711

352-670-2882

Ford of Clermont

1101 E Hwy 50 Clermont, FL 34711

352-988-6022

Tallahassee Stores

Tallahassee CDJR

3987 W. Tennessee St. Tallahassee, FL 32304

850-204-7959

*Must present a current (within 7 days or 500 miles) written offer from competing dealership or company within 30 miles of chosen Morgan Automotive Group dealership. Not valid on online offers; offer must be signed by a competitor's representative after in-person vehicle inspection. Morgan Automotive reserves the right to match the written offer. Not valid on past transactions. See dealer for details. The dealership will conduct a mandatory vehicle inspection free of charge to verify the accuracy of the vehicle description and condition information that you provided to us online. This verification inspection may include, for example, paint thickness measurements, a road test, a mechanical inspection, and a review of vehicle history reports and disclosure statements regarding flood, salvage, or odometer discrepancies (including rollbacks), and the like. We may raise or lower the dollar amount of your Express Cash Offer prior to redemption based on the information revealed by the inspection. All decisions by the Dealer regarding the condition of your vehicle will be final. At the conclusion of your vehicle verification inspection, you can redeem your Express Cash Offer.